The top performing importers and importer employees of Jaguar Land Rover sub-Sahara Africa were recognised at a glittering awards banquet in Sandton, Johannesburg in South Africa, this week. Jaguar Land Rover’s importer partners from its sub-Saharan markets were present at the prestigious Importer of the Year awards, which highlight the stellar efforts in the British brand’s retail network on the continent. The winners are those retailers that ranked the highest in a number of scoring categories for business performance, including vehicle sales volumes, sales of parts and accessories and maintaining Jaguar Land Rover’s required customer service standards. Winning the “Customer First” award for Jaguar Land Rover was Praveen Kumar Kasturi, who is the GM, Aftersales for the Jaguar Land Rover brand of Coscharis Motors Nigeria, for the exceptional work achieved in growing the Jaguar Land Rover customer experience through excellent customer service and service delivery. Another Coscharis staff, Timothy Agana, a Technician was also recognised as the Land Rover sub-Sahara Africa “Technician of the Year 2016/2017” – this double-win being awarded for outstanding efforts in customer service as well as technical service (repairs). Commenting on the awards, the obviously excited President / CEO of Coscharis Group, Dr. Cosmas Maduka, in his words, ''these awards are testaments that the company is still committed to its vision of a timeless institution despite the challenging economy especially as the country works towards getting out of recession. He reiterated the fact that Coscharis will always thread where others fear.” According to Richard Gouveneur, the Managing Director of Jaguar Land Rover South Africa and sub - Sahara Africa, “We have superb relationships with our importers in sub-Sahara Africa. They are the ultimate ambassadors for the Jaguar and Land Rover brands, and their passion has helped their success. We’re thrilled to reward the performance of these partners, who do an excellent job of representing these iconic British brands.” “The Jaguar and Land Rover product portfolios are growing, with excellent new vehicles being introduced to the African market,” said Gouverneur. “Jaguar’s first SUV, the F-PACE has been a success among critics and customers – recently winning the World Car of the Year award. And this year we will introduce more products that will delight customers all over the continent”. The awards also recognise other importers who excelled in challenging markets by building awareness of the brand, helping regain premium market share and demonstrating true entrepreneurial spirit.