• Groupe Renault and Coscharis Group start local
assembly in Nigeria
The Coscharis Motor
Assembly plant will assemble Renault Logan and Renault Duster and will
distribute the vehicles through their sales network throughout the country.
• Groupe Renault is leader in Africa with 18% market
Automobile enthusiasts in Nigeria are about to get fired up
and live their passion once again as the renowned French automobile brand,
Renault, makes a return to the country. Precisely
on the 18th of July 2019, Renault will make a giant stride back into
the Nigeria market, however, this time around, it will be led into the market
by Nigeria’s foremost automobile dealership, Coscharis Motors Plc, one of the
subsidiaries of the Coscharis Group.
To kick start this strong
cooperation which involves both local production and distribution, two of the
Renault variants namely Logan and Duster will be assembled in the existing
Coscharis Assembly facility in Lagos. Additionally, Renault Kwid and Renault
Oroch will be imported as Complete Built Unit (CBU) in due course of the
“With a population of over
200 million, Nigeria is a strategic African country where Groupe Renault will
extend its footprint. The Coscharis Group is a recognized player in car
(vehicle) assembly and distribution.
Thanks to their expertise and our products adapted to the local needs,
we will be able to answer immediately to the customers’ demand in Nigeria”
said Fabrice Cambolive, SVP and Chairman of the Africa, Middle-East India
region of Groupe Renault.
Groupe Renault is leading the
African continent with an 18% market share. In 2018, Groupe Renault sold more
than 216 000 vehicles in Africa. The most important countries in sales volume
are currently Morocco, Algeria, South Africa, Egypt. The group’s objective is
to maintain its leadership within these countries and respond to the demand of
the new emerging middle class of the countries like Nigeria.
Commenting on this new
business collaboration, the President / CEO of Coscharis Group, Dr. Cosmas
Maduka said: ‘’this partnership is to showcase
another initiative from our great organization through one of our subsidiaries,
Coscharis Motors, to further create value as a key player in the automobile
industry in Nigeria; we are glad to celebrate the confidence the renowned
brand, Renault reposed in us to represent them in Nigeria. This milestone marks
another step in the evolution of our organization towards remaining timeless in
According to Maduka, this
partnership is to further delight the esteemed loyal customers and prospects
alike, especially towards providing them a bouquet of more options and value
for money. In his words, ‘’We are
committed to broadening our dealership scope when such opportunity as this
happens, since it is a strategic opportunity to deliver capable, refined and cost-effective
vehicle models to our ever loyal customers’’.
This new milestone achievement from Coscharis that is
expected to reshape the automobile industry in Nigeria will take place at the
Coscharis Motors Assembly facility in Awoyaya, along Lekki-Epe Expressway,
Ibeju-Lekki, Lagos is expected to be witnessed by dignitaries from all walks of
life, including leadership from the three tiers of the government (both at
Federal and State levels), members of the diplomatic corps, industry
stakeholders and enthusiasts as well as the media.
About Coscharis Group
Coscharis Group established in 1977 is a reputable wholly owned Nigerian
conglomerate with interests in various sectors of the economy which include
Automobile, Information and communications technology, Logistics, Agriculture,
Food & Beverages, Properties, Health amongst others representing globally
respected iconic brands in Nigeria. The group has branches across Nigeria and
in three West African countries. It presently has automobile sales and service
dealerships in all the geo-political zones in Nigeria with 5 outlets in Lagos
alone, which is the commercial nerve of the Nigerian economy.
With the intent to support the growth
of the Nigerian automotive industry in Nigeria, Coscharis Motors Assembly Ltd
(CMAL) established in 2014, commenced assembling of vehicles and rolled out its
first batch in November 2015.
About Groupe Renault
Groupe Renault has manufactured cars since 1898. Today it
is an international multi-brand group, selling close to 3.9 million vehicles in
134 countries in 2018, with 36 manufacturing sites, 12,700 points of sales and
employing more than 180,000 people.
To address the major technological challenges of the
future, while continuing to pursue its profitable growth strategy, Groupe
Renault is focusing on international expansion. To this end, it is drawing on
the synergies of its five brands (Renault, Dacia, Renault Samsung Motors,
Alpine and LADA), electric vehicles, and its unique alliance with Nissan and
Mitsubishi Motors. With a 100% Renault owned team committed to the Formula 1
World Championship since 2016, the brand is involved in motorsports, a real
vector for innovation and awareness.
The all new BMW 7
series is now available for viewing at Coscharis Motors. The BMW brand flagship
comes with a more distinctive, luxurious and outstanding dynamics. It stands
out with its prestigious, elegant appearance, superlative comfort and
exceptionally sporty performance, a combination that only the BMW 7 Series delivers
in this class.
According to Cletus
Aregbeshola, Marketing Manager for BMW, Coscharis Motors; “around
three-and-a-half years on from the introduction of the sixth generation in
2015, the BMW 7 Series Sedan has undergone a wide ranging and effective updates.
These updates have positioned the flagship model as a
trendsetter, introducing world-firsts that are being copied by other
Visually, the new BMW 7
Series looks like a completely new model – especially at the front and back. In
many respects, it has become even more luxurious, with numerous highly advanced
components. This includes more powerful and fuel-efficient petrol engines, a
new, pioneering infotainment system and the latest driver assistance systems.
The sixth-generation BMW 7
Series Sedan also sets standards in terms of providing both maximum ride
comfort and a sporting and dynamic driving experience. This is due to an
advanced chassis design complete with a self-levelling two-axle air suspension
included as standard. With its intelligent mix of aluminium, high-strength
steel and a body structure benefiting from magnesium and carbon reinforcements
(Carbon Core), the BMW 7 Series also has the lowest weight among its
The BMW 7 Series Sedan is
the dominant vehicle in the automotive luxury class, along with the S-Class. However,
the key difference to the S-Class is that the BMW 7 Series supports a wider
range of set-ups allowing drivers to choose between superior ride comfort on
the one hand and extremely sporty handling on the other.
Other competitors such as
the Audi A8, Porsche Panamera and Lexus LS lag considerably behind the two top
models from BMW and Mercedes-Benz, both in terms of sales volume and in being
perceived as the world’s most prestigious volume-produced luxury sedans
(Rolls-Royce, Bentley and Maybach excepted). All models but the M760Li and
745Le xDrive are available in a short- and a long-wheelbase version.
Coscharis Motors is the
sole franchisee of BMW brands in Nigeria with sales and service networks across
Nigeria. Currently, her BMW sedan range includes 7, 6, 5, 4, 3 and 2 Series.
The X Range includes X6, X5, X4 and X3. Orders have recently been placed for
the latest and first ever BMW X7.
Motors is set to commence placement order for the first-ever BMW X7, the
pinnacle of BMW’s X Sport Activity Vehicle line-up. The BMW X7 builds on the
class leading comfort, handling, safety and technology of all the previous BMW
X Sport Activity Vehicle model lines that have been produced at Plant
Spartanburg since 1999.
The 2019 BMW X7
offers standard three row seating for 7 with optional Second-row Captain’s
Chairs offering a more exclusive seating arrangement for 6. Standard two-axle
air suspension, 21-inch alloy wheels and advanced driver assistance systems
ensure that the new BMW X7 lives up to expectations of style, driver
engagement, passenger comfort and all-weather and all-terrain capability.
BMW X7 exterior: A new dimension in luxury
BMW has pulled
back the covers on a new definition of automotive luxury. The BMW X7 blends
presence, exclusivity and spaciousness with the versatile and agile driving
properties customers would expect from a BMW Sports Activity Vehicle (SAV). The
newest and largest model in the BMW X line-up uses outstanding powertrain
options and chassis technology, plus generous levels of space in each of its
three rows of seats, to deliver unparalleled experiences for the driver and
exterior dimensions of the BMW X7 take luxury to a new level. At 203.3 inches
in length, 78.7 inches wide and 71.1 inches tall, and with a wheelbase of 122.2
inches, the X7 displays harmonious proportions and establishes itself as the
new head of the BMW X model family.
BMW X7 Interior: More space for an exclusive
open expanse of the BMW X7 interior brings a new sensation of three rows of
seats that treats the driver and passengers to an exceptional feeling of
roominess within the X7’s elegantly appointed interior surroundings. Expansive
surfaces and clean structures give the instrument panel a modern look and its
lines flow smoothly into the door panels. Large trim surfaces framed with
electroplated accents on the instrument panel and center console enhance the
interior’s elegant and exclusive aura.
passengers in the third row can settle into full-size seats that are fully
capable of accommodating adult passengers over longer journeys. Comfort levels
here are enhanced by an additional rear glass sunroof panel, cup holders and
armrests integrated into the side panel trim. The standard second row
configuration offers seating for three. Alternatively, two extremely
comfortable individual Captain’s Chairs can be specified for the middle row as
an option. These comfort seats offer the same range of adjustments as the seats
for the driver and front passenger.
seats for the second row also feature integrated armrests and comfort cushions.
Two second-row seats with a space between them represent a first for a BMW SAV
and create an exceptionally luxurious ambience in the rear compartment. The
space between the individual seats also provides an access route to the third
air suspension allows the car to be lowered (at the touch of a button in the
trunk) to make loading cargo easier. The new BMW X7 features a two-section
split tailgate, both elements of which have electric opening and closing as
Power and Performance
The new 2019
BMW X7 launches with a choice of two updated gasoline engines. Heading up the
range is the BMW X7 xDrive50i, with an extensively updated 4.4-liter V8 engine.
A 3.0-liter inline six-cylinder engine, found under the hood of the new BMW X7
xDrive40i rounds out the model line-up. All engines channel their power through
an eight-speed Steptronic transmission, while BMW xDrive intelligent all-wheel
drive is on hand to ensure that power is transferred into secure progress – on
or off road.
xDrive all-wheel drive with optional rear locking
The task of
maximizing traction, agility and directional stability in the new BMW X7 falls
to the latest generation of the BMW xDrive intelligent all-wheel-drive system,
which is now able to split drive-torque between the front and rear wheels with
even greater precision and speed as the situation demands. For added
efficiency, full power can be directed completely to the rear wheels in
situations where all-wheel drive traction is not required.
Color Palette and interior features
2019 BMW X7 will offer a choice of six popular existing and brand new colors at
launch, including non-metallic Alpine White and metallic paints in Carbon Black
with M Sport Package, Black Sapphire, Mineral White, Arctic Grey and Vermont
Bronze. Three more colors will be introduced by mid 2019 production, including
Jet Black, Dark Graphite, and Phytonic Blue.
xDrive40i comes standard with Black SensaTec or a choice of nine premium
Vernasca and Extended Merino Leathers. The X7 xDrive50i features standard
Vernasca leather interior in Black, Canberra Beige, Coffee or Cognac with the
option to upgrade to an Extended Merino Leather interior in Black, Ivory White,
Coffee or Tartufo. A two-tone Ivory White/Navy Blue Full Leather Merino
interior, with a Navy Blue leather dashboard and a Navy Blue Alcantara
headliner, can be specified for both models.
interiors can be further enhanced with options such as Leather Dashboard, Glass
Controls for the Start/Stop button, Gear Shift lever, iDrive Controller and
radio volume knob, Panoramic Sky Lounge LED Roof and Front Ventilated and
Extended list of optional equipment
The list of
optional equipment available for the new 2019 BMW X7 is designed to further
tailor BMW’s latest premium Sports Activity Vehicle to reflect the personality
and requirements of the owner.
Remote Engine Start, 22 inch alloy wheels and a
factory installed tow hitch, rated for 7,500 lbs. are just some of the notable
individual options available for the BMW X7.
Automatic Climate Control is available as part of the Cold Weather Package,
which also includes Front and Rear Heated Seats and Heated Front Seat Armrests
and Steering Wheel.
The Premium Package includes Remote Engine
Start, Soft-Close automatic doors, rear electric side window shades, Heated and
Cooled Cup Holders, Heads-Up Display, Harman Kardon Surround Sound Audio
(standard on the X7 xDrive50i) and Gesture Control.
Package for the X7 xDrive50i includes the Panoramic Sky Lounge LED Roof. Glass
Controls and BMW Laserlight headlights.
Sky Lounge LED Roof, generates a very special and exclusive aura when darkness
falls, with LED light spreading evenly across the glass surfaces to illuminate
more than 15,000 graphic patterns and generate a display reminiscent of a
starlit sky. The color scheme of this atmospheric light show can be adapted as
The new BMW X7
comes with a 4 year free service plan and an extended warranty.
Coscharis Motors debuts the new Ford Everest to the Nigerian market
2019 Ford Everest delivers refreshed design, more luxurious interior, improved comfort and luxury on XLT series
Updated suspension configuration delivers greater ride refinement, better steering precision and control
LAGOS, NIGERIA, 08 May 2019 – Coscharis Motors, exclusive distributor of Ford vehicles in Nigeria, will be unveiling the new Everest XLT Range and Everest Limited at the Lagos International Motor Show. The show, is in its 14th year, and will be held from 6 to 11 May in Lagos, Nigeria.
The new Ford Everest is the most sophisticated Everest seven-seater sport utility vehicle (SUV) on the market. It is more appealing than ever with a range of styling, suspension and feature upgrades. As Ford’s premium offering in the rapidly growing SUV market, the New Everest puts the emphasis on quality, refinement and luxury matched to exceptional space and practicality.
“We are excited the new Everest will be joining our local line-up. The new Everest will provide Ford an important position in the SUV segment, it is a segment which continues to grow in Africa, as well as around the world. Consumers are opting for versatile, family-oriented vehicles that suit their active lifestyles,” says Abiona Babarinde, GM of Marketing and Communications at Coscharis Motors.
“With the New Everest, we have raised the game even further by introducing subtle yet effective styling updates with the eye-catching exterior, providing a more refined and luxurious cabin environment, adding several new trend-setting technologies to the already feature-packed range, and building on the outgoing model’s superb comfort and ride refinement with a revised suspension set-up. More so, the Everest comes in diesel engines, which is what some of our oil services customers have been yearning for, as it is more ideal for access into highly inflammable locations than its petrol counterpart.”
Refreshed design emphasises exclusivity and capability
The New Everest communicates rugged off-road capability with a sense of refined artistry that takes Ford’s seven-seater SUV to a new level within the segment. The refreshed grille introduces a new level of depth to the design through the layering of three distinctive grille bars that exude exclusivity and luxury whilst presenting a sense of strength and robustness.
The lower bumper has been redesigned to accentuate width, incorporating a connected horizontal beam that has been added to the fascia insert, which gives the Everest even greater on-road presence.
A classy new 20-inch wheel has been introduced on the range-topping Everest Limited, featuring a modern split spoke design that gives the vehicle a more upmarket and dynamic appearance.
Ford has also upped the ante in terms of overall quality and refinement, employing a more purposeful execution of colours and materials. Stronger contrasting elements are employed with the addition of the secondary grille texture against the chrome bright work.
The accents move from a single-layer satin metallic to a two-layer glossy metallic paint, giving a more liquid-like feel for customers expecting outstanding quality. The wheel accent paints are now darker to further accentuate the machine-cut surface of the alloys, adding more drama and a more premium look to the overall appearance.
A new exterior body colour has been added to the line-up: Diffused Silver is designed as a modern take on the typical luxury beige. It communicates toughness with its added depth and also sophistication with its smooth champagne highlights.
Exceptional quality and refinement
The New Everest provides premium levels of quality, outstanding interior space and maximum versatility – now with a selection of new, richer materials and design details that emphasise luxury and style throughout.
The introduction of the Ebony environment colour changes the entire ambience of the interior cabin. The added depth allows the details and bright work to stand out and further aligns the interior to the customer’s expectation for a premium SUV, complemented by a greater selection of soft-touch materials.
Adding further exclusivity to the cabin is the use of contrast stitching on the Everest Limited, along with shadow chrome finishes, perforated leather and high-quality paints that add further lustre to the upgraded interior.
Proven 2.2 and 3.2-litre Duratorq TDCi performance
The current 2.2-litre Duratorq TDCi engine, with 118kW and 385Nm, is available in the Everest XLT derivatives, with a choice of six-speed manual or automatic derivatives. An electronic differential lock is standard across the Everest range to enhance off-road capability.
Customers also have the option of the powerful 3.2-litre five-cylinder TDCi engine on the XLT model with 147kW and 470Nm on tap, matched to a six-speed automatic transmission and four-wheel drive.
All Everest 4×4 models are equipped with Ford’s seamless and intuitive Terrain Management System that facilitates easy switching between Normal, Rock Crawl, Mud and Sand modes to suit the driving conditions.
Improved ride comfort and refinement
As with the New Ford Ranger, the New Everest has benefited from numerous suspension improvements that further enhance ride quality and refinement. Most notably, the front-mounted stabiliser bar has been moved to the rear of the front axle, which allows for greater packaging and design freedom, along with an increase in diameter and stiffness to give the Everest improved roll control and handling performance.
The revised layout has also enabled a reduction in front spring rates, thus achieving an even more comfortable and pliant ride. Additionally, the jounce bumper, which softens the impact when the suspension is fully compressed over severe bumps, has been relocated from the lower control arm to the damper rod at the top of the suspension, thereby reducing the load on the suspension bushes. This gives an improved ride and reduced noise levels.
Overall suspension compliance has been improved, with three damper tunes being adopted for the New Everest range in place of the single set-up used previously. This ensures that the ride characteristics are better tailored to the engine and drivetrain configurations, resulting in a plusher ride over rough surfaces without impacting the Everest’s maximum towing capacity of 3 000kg with a braked trailer.
The extensive suspension refinements have also enabled a reduction in tyre pressures from 240 to 210 kPa, further enhancing overall comfort and isolating the occupants from road imperfections. At the same time, steering precision and control has also been improved.
Technology and safety
A new addition to the Everest’s impressive range of high-tech features is the Passive Entry and Passive Start (PEPS) system, fitted as standard on the XLT and Limited models. The keyless entry and passive start uses an intelligent access system that allows the driver to unlock the vehicle and start the engine without removing the key fob from their pocket or bag. When the key is in the vehicle, the driver simply presses the Start/Stop button while applying the brake pedal to start the car.
The Everest Limited continues to set the benchmark for active driving features, including Semi-Automatic Parallel Park Assist (SAPPA) that uses ultrasonic sensors on the front and rear bumpers to search for and identify parking spaces that are big enough to parallel park the vehicle. A combination of the Everest’s electric power-assisted steering (EPAS) and sensors are used to steer the vehicle safely and perfectly into place, while the driver simply operates the gears, accelerator and brake.
Additional standard appointments on the Limited include Adaptive Cruise Control with Forward Collision Alert (which now recognises pedestrians, in addition to its ability to detect other vehicles), Lane Keeping Aid and Lane Departure Warning, Blind Spot Information System with cross-traffic alert, Tyre Pressure Monitoring System (TPMS) and Auto High Beam Control for the high intensity discharge (HID) headlamps.
The impressive standard safety package across the line-up extends to Electronic Stability Control (ESC) system with Traction Control (TC), Trailer Sway Control (TSC), Hill Start Assist (HSA), Hill Descent Control (HDC) on the 4×4 models, Load Adaptive control (LAC) and Roll Over Mitigation (ROM).
A full Category 1 Thatcham-specification alarm is now standard on all Everest XLT and Limited models for enhanced anti-theft security.
SYNC® infotainment system
Ford’s pioneering SYNC® technology offers exceptional connectivity and multimedia options, along with intuitive voice control and ease of use. SYNC®3 with Navigation is standard on the Everest Limited model, linked to the integrated eight-inch touch-screen colour display, two USB ports and Bluetooth connectivity.
The system boasts fully-featured embedded navigation, convenient multi-touch gestures (such as swipe, slide, scroll and pinch-to-zoom), plus voice recognition that uses simple, real-world voice commands.
SYNC®3 with Navigation provides a full 3D experience with an elevated map view, enhanced full colour graphics and point of interest (POI) building images. Similar to searching on Google, destinations can be entered via the simple one-box search by typing the address, POI category, intersection, city name, post code or GPS coordinates. The search function is predictive, with results appearing as the information is typed. Voice commands can also be used to select a POI.
Tracks4Africa is included in the package, as well as access to maps for over 20 countries in Africa. Free annual map updates are included for a period of five years, and the text and voice guidance functions are available in a multitude of languages, comprising Afrikaans, Arabic, English, French, German, Italian, Portuguese, Spanish and isiZulu.
SYNC®3 also offers the benefits of smartphone integration provided through Apple CarPlay or Android Auto, which transforms the phone’s connectivity with the car. Through Apple CarPlay, SYNC3 can be used to access Siri, make calls, return missed calls and listen to voice mail, as well as send, read and reply to text messages. Songs, playlists and compatible apps like Apple Maps, can also be accessed. Similar functionality is provided with Android Auto, with the Google platform used to interact with the phone, and access apps such as Google Maps. Waze users can now project the app’s real-time traffic and navigation service onto the touch screen in Ford vehicles via SYNC®3 AppLink® and control it through voice command.
To keep the system up to date, periodic wireless software updates for SYNC®3 can be downloaded via Wi-Fi, or manually, once it is set up on a trusted wireless network.
The Everest XLT come standard with Ford’s SYNC® 1 system with Bluetooth voice control and audio streaming, a 4.2-inch colour screen, as well as USB and Aux ports.
As 2018 business year runs to a close, Coscharis Motors has lined up unbeatable offers for two of its major brands. The offers are intended for BMW and Ford loyal customers together with new prospects that are potential brand converts from now to the end of December 2018.
The offers themed, ‘’Coscharis Unbeatable Offers’’ come in different categories. For the BMW brand, the offer is simply for you to buy one BMW X6 and get 1 MG car for free. Also buy one BMW 2 series and get second at half price. While for the Ford brand, which is targeted at fleet buyers of the Ford Ranger, that is individuals and organizations who buy 10 Ford Rangers get one Ford Focus for free instantly.
According to the Group Managing Director of Coscharis Group, Josiah Samuel who while formally announcing all these great offers from the organisation did mentioned that it’s a payback time to the loyal customers of the two brands who had believed in these brands over the years and new converts by way of sustaining the company’s policy of value for money. In his own words, “We understand the harsh economic reality but have decided to support our ever loyal corporate customers and individual customers cushion this reality even at minimizing our bottom-line. These exciting offers are not to only delight our existing BMW and Ford brand enthusiasts alone but to equally accommodate those that have not used any of the brands before courtesy of these juicy offers to end the year by way of exploring this opportunity to own brand new vehicles from any of the brands on offer’’.
He enthused further that hitherto, despite all odds with the peculiar challenges within the automobile industry, Coscharis Motors as a leading player in the industry usually runs this sort of promotions at year end or during special seasons to appreciate our numerous loyal customers.
Although this mouth watering offers are expected to end by the end of this year, offers are only valid while stock lasts and with guaranteed requisite warranty periods says Abiona Babarinde, General Manager Marketing and Corporate Communication for Coscharis Group. “We also have special favourable pricing for other brands and models in the spirit of Christmas.”
Coscharis Motors is the exclusive franchisee of BMW and Ford brands in Nigeria and boasts of a wide dealership – sales and service networks across the country with a well trained and effective team
General Manager, Marketing and Corporate Communications
In the spirit of this year’s Customer Service Week theme: “Excellence Happens Here”, Coscharis Motors has set up customer-centric activities from October 1 to 5, 2018 at all of her branches nationwide to recognize and celebrate all her brands’ customers.
According to Abiona Babarinde, the General Manager, Marketing and Corporate Communications for the Group, ‘Our focus this year is twofold – to visit the customers in their respective business environment and welcome those who visit our business within this period.
For Coscharis Motors, the motivation is to bond with our existing customers both happy and dissatisfied. We are specially targeting the latter given our revitalized service capacity aimed at sustaining value for money.
Importantly, we are offering all customers 10% discount for repairs and parts during the customer week across all our branches in Nigeria.
As a global practice, we are also celebrating our staff that serve and support our customers on a daily basis. The week-long activity is geared towards motivating them to always treat the customer as king or queen; meaning the customer has every right to be listened to and respected. Every complaint should be viewed as a privilege, evaluated and rectified with appropriate action(s).
He remarked that “exhibiting excellent Customer Care delivery drives any business success in the long term.
In addition, he stated that the customer service week avails Coscharis the chance, as a customer – focused business, a week-long opportunity to raise further awareness among the staff on customer service and the vital role it plays in successful business practice.
The Executive Director, Aftersales, Cosmas Jr. Maduka enthused that the company must use this Customer Service Week to re-assess how easy it is to make our customers satisfied and loyal and be willing to go the extra mile; as the ways we deal with challenges are as important for customers as the eventual outcome.
Coscharis Motors as the sole importer of BMW, Jaguar Land Rover, MG and a franchise dealer of Ford in Nigeria offers a comprehensive warranty backed by a region-wide service network responsible for the provision of world-class maintenance and parts back-up. Call or visit any of our offices to book a test drive or make further enquiries.
Coscharis group the Nigerian conglomerate that plays in diverse sectors of the economy like the automobile, information technology, logistics, beverages, agro – allied amongst others representing globally respected iconic brands in Nigeria has cause to celebrate ending the challenging year with recognitions in terms of various awards across their business interest.
Coscharis was recognised with the award as one of the top 50 brands in Nigeria by Top 50 Brands Nigeria based on Brand Strength Measurement and BSM index. The Ford Ranger which is now assembled at the Coscharis Motor Assembly in Nigeria also won the Auto Brand of the Year at the Marketing World Awards held in Ghana. The Nigeria Automotive Industry Awards equally awarded the Ford brand as the Auto Brand of the Year. While the organisers of the Nigeria Annual Automobile Awards recognised the Ford Explorer as the
Nigeria Car of the Year. To cap it up was when Coscharis carted home three unique awards at the last awards night organised by the Nigeria Auto Journalist Association (NAJA) recently held at the Eko Hotels and Suites, Lagos namely Ford Explorer as the SUV of the Year, Range Rover Vogue as the Luxury SUV of the Year and the Coscharis multi brand showroom at their group head office in Awoyaya, Lagos as the Showroom of the Year.
Commenting on all these recognitions by various bodies, an expected elated President / CEO of the Coscharis Group, Dr. Cosmas Maduka said ending an eventful and challenging business year with all these awards couldn’t have come at a better time than now in a glorious way. In his words, ”these awards while stiffly competed for, they are attestations to the organization’s drive to continually deliver value for money and remain timeless in its relevance at all times even despite all the business challenges in the year 2017 which we as an entity was able to turn to opportunities to remain the market leaders in the auto industry and new kid on the block to watch in the agro – allied sector with our Coscharis Farms already producing tons of rice for the citizenry”. He dedicated the awards to the ever loyal customers and the committed service delivery of the Coscharis team across the group. ”This achievement is only feasible because of our loyal customers who believes in us and the entire Coscharis team’s commitment towards delivering premium products and services to continually delight our customers at all times to remain at the top”.
Dr Maduka equally posited that the Coscharis brand across the sectors where it plays will definitely strive to double the result achieved in 2017 by the year 2018 to remain the game changer and market leader.
About Coscharis Group
Coscharis group is a Nigerian conglomerate that plays in diverse sectors of the economy like the automobile, information technology, logistics, beverages, agro – allied amongst others representing globally respected iconic brands in Nigeria
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General Manager, Marketing and Corporate Communications
To excite her numerous customers, Coscharis Motors PLC, has partnered with Jumia the largest online shop in Africa to present a BlackFriday to remember.
As part of the partnership offering, Coscharis has put forward some of her vehicle brands specially to Jumia customers at heavily discounted rates. Shoppers on Jumia will also stand a chance to win a brand new Ford Figo during this Black Friday event.
This offers runs from November 13 to December 13, 2017.
It is my singular honour and privilege to welcome you to this special event, which is to officially unveil our newly built Assembly Plant to you all as our media partners which is the first ever Ford Assembly Plant in Nigeria and indeed the entire Sub-Sahara Africa.
It has been a long wait from when we first announced in November 2015 that we had commenced physical structuring of the new Plant sighted on a piece of land of more than 14 Hectares within our Lekki Group head office in Lagos. Thus we are thankful to God that the day has finally come when you all shall witness the actual process of production taking place right here, in the Plant.
Indeed it is a dream come true. Coscharis Group have been a great believer on the possibilities that lie ahead in this our great Nation and we have shown courage by the actions that we are taking in investing in the future of Nigeria.
Although we are here today, to unveil our newly built Assembly Plant for Ford brand but you are all aware of the giant steps Coscharis Group has taken in the last few years in the Agricultural Sector of our economy.
Today’s event is to showcase another initiative from our great organization, Coscharis Motors Plc, to further create value as a leading player in the automotive industry in Nigeria, in response to the clarion call of the Federal Government of Nigeria through the National Automotive Industry Development Plan (NAIDP). This is also to appreciate the confidence that the globally respected iconic brand, FORD, reposed in us as their exclusive official representative in Nigeria to roll out the very first Ford Assembly Plant in Nigeria. This milestone marks another first in the evolution of our company towards remaining timeless in its relevance.
The National Automotive Industry Development Plan aims, among other objectives, to discourage the importation of Completely Built vehicles and encourage the local manufacturing of vehicles through either Complete Knocked Down or Semi Knocked Down facilities for a start. We are aware that a few automobile companies have also initiated their process towards achieving this objective. However, at Coscharis Motors Plc, our concern and commitment to our loyal customers and stakeholders is to, as usual, set standards that other players will be judged by in the industry.
At the moment, our focus at the Plant is to rollout the Ford Ranger, which is a multipurpose mini-truck that serves well for both work and leisure. As you are all aware, Ford has a global standard for all of its products including the Ranger. Therefore, Ford’s certification of our facility and output is a confirmation that every single Ranger that rolls out of this plant is indeed “Built Ford Tough” from which we’ve rolled out over 600 units from this facility since we started operation; some of which are on display outside. But we will not rest on our oars as we are sure to wax stronger into the future with the introduction of other great Ford variants into the assembly line.
It might be news worthy to mention here that this is a capital intensive project, which also involves huge financial, technical and human resources commitment. Therefore the fact that we have ventured into it headlong underpins the level of confidence and hope we have for the future of the Nigerian automotive industry. This is to underscore the human capital opportunities that stand to be delivered in terms of employment and by extension the multiplier effect on the economic development of our dear country, Nigeria.
We have always dreamt of a Nigeria that will take its place in the global arena, a Nigeria that sits among the egalitarians in the committee of Nations, taken its rightful place in the pages of history. Our factory is the second ever Ford manufacturing outfit in the entire African continent, outside of South Africa; something we indeed, are very proud of. By this, Coscharis as an organization, reinforces its belief in the Nigerian project that this is the only country we have and absolutely nothing else.
So we have taken the challenge for our generation as a result of this huge investment we’ve taken as a strong believer in our dear country as an entity, we can only but demand for governmental support in terms of enabling environment vis-à-vis basic infrastructures that are required to keep the manufacturing process on and more importantly the purchase patronage of the finished products from the Plant.
Nelson Mandela once said that sometimes it falls upon a generation to be great and I say we can be that great generation but the only true way to let our greatness blossom is to dignify it via action. It is therefore in reflection of all of these realities and celebration of the future possibilities that lies ahead, that we are gathered here today.
Once again, we are highly honoured for honoring our invitation to this special event as I invite you to join me and my team on a facility tour of this our state – of – the – art facility.