- Geely Auto International annouces Coscharis Motors as the New official Partner
in Nigeria - The Coscharis Motors Assembly Plant assembles the All New GX3 Pro and the
New Coolray and will distribute the vehicles through their sales network
throughout the country - The House Committee on Industry commends Coscharis
- National Automotive Design and Developmet Council excited with the local
assembling
Geely Auto International Corporation has named Coscharis Motors as its official retail
partner in Nigeria. Consequently, Coscharis Motors becomes the exclusive franchise
representative of Geely Global in Nigeria and sets to officially launch the latest Geely
models into the Nigerian market very soon.
“We have carefully reselected our representative in Nigeria, because we are looking for
a Partner with strong pedigree in the automotive sector in Nigeria that can deliver our
brand promise, this we got in Coscharis Motors” says Scofield Wu, Head of Geely Auto
International Middle East/Africa Business Unit. “Coscharis Motors share our belief that
the Geely models are the perfect fits to mitigate customers’ budget constraint especially
those who require automobiles that are durable, reliable, technologically driven and
have best aftersales offerings. This shared passion, along with their excellent reputation
in the automotive industry, makes it the perfect partnership for Geely Auto
International in Nigeria.”
Commenting on this partnership, the President / CEO of Coscharis Group, Dr. Cosmas
Maduka enthused: “We are excited to celebrate the confidence that Geely Auto
International has reposed on us to represent them in Nigeria. “Geely Auto is in sync with
Coscharis Motors towards ensuring our corporate brand promise to continue to create
value for all our stakeholders. This milestone marks another step in the evolution of the
company towards remaining timeless in its relevance.
We are committed to broadening our dealership’s scope to the public, and believe the Geely Auto brand provides a
capable, refined and reliable vehicle option to our customers, especially in this
economically challenging times.”
“With our pedigree and experience of the Nigerian market, it is clear to us that the
Geely Auto brand is what is needed today to bridge the gap between luxury and budget
auto brands available in market. The models, especially the All New Starry and GX3 Pro
are game-changers in their respective segments. These vehicles have what it takes to
meet customers’ expectations satisfactorily, especially government and companies who
are looking at their middle management team and fleet vis-à-vis their bottom-line. At
Coscharis Motors we are excited to re-launch the New Geely Coolray and Emgrand in
addition to bringing the very newest models to Nigeria. We look forward to those
existing and new customers because these models are definitely going to stir things up.”
One of the highlights of the official announcement of Coscharis franchise was the visit of
members of the House Committee on Industry from the Federal House of Assembly who
as part of their oversight functions had a facility tour of the Coscharis Assembly Plant
located at their group head office in Lagos where the new Geely variants are being
assembled. According to the Chairman of the Committee who led the House delegation,
Rt. Honorable (Dr) Enitan Badru, ”our visit to Coscharis Assembly Plant is to have an on
the spot assessment of the Plant for us to be able to know in specific terms where they
need our interventions in terms of enacting relevant laws to protect such investment.
This surely will help us legislate on every support required to encourage such local
Organizations to further invest in our Country towards achieving the best intentions of
the government of the day”.
In the same vein, the Director – General of National Automotive Design and
Development Council (NADDC) who was represented by the Director Research and
Development in person of Dr. Fidelis Achiv who equally led his team to visit the
Coscharis Assembly Plant together with the House members commended Coscharis on
the Assembly Plant that has rolled out different brands and now delivering the Geely
brand. The agency promised to give all the necessary support it deserves to succeed in
delivering the expected value for the country.
The Group Managing Director of Coscharis Group, Mr. Josiah Samuel who conducted the
guest around the state of the art Assembly Plant and the other facilities in the
organization made bold to showcase the Plant which according to him can be compared
to any global similar Plant in the World. In his word, “ with what you’ve seen here today,
Coscharis has simply shown that if given the required support with the right conducive
business environment, indigenous organizations like ours that has what it takes to
compete in the global space will deliver World standard vehicles going by our pedigree
with globally respected automobile brands we represent in Nigeria. Coupled with the
new Geely brand added to our robust portfolio, we believe our locally assembled Geely
vehicles will do well in the Nigeria market. As an entity that believe in our country
Nigeria, we shall continue to do all in our space to sustain this local assembling of more
brands from this Plant as it also has the economic implications of creating more job
opportunities both for skilled and unskilled labour that will definitely boost the
country’s economy”.
By this announcement, according to Mr. Samuel, Coscharis Motors, aside of delivering
one of the unique selling propositions of buying a brand new Geely with a six years
warranty which is rare in the automotive sector, Coscharis Motors is set to embrace all
the existing customers concerning their aftersales needs while offering them trade-in
options, in order to facilitate easy ownership of the new or latest models.
Now that the agreement with Geely Auto International has been sealed and delivered,
Coscharis Motors will focus on readying its dedicated Geely Auto showroom across
Nigeria with the first bases in Victoria Island, Lagos and Central Business District, Abuja
while the Service Workshop is set at Ikeja, Lagos. The interesting news for our
customers is that these vehicles are now available with us to delight the Nigerian
market.
For any Sales enquiries in Nigeria, please contact Anthony Emuoborowho
anthonyemuoborowho@coscharisgroup.net/ +234 808 929 5754
About Geely Auto International
Geely Auto Group is a leading automobile manufacturer based in Hangzhou, China and
was founded in 1997 as a subsidiary of Zhejiang Geely Holding Group. The group
manages several leading brands including Geely Auto, Lynk & Co, Proton Cars and
Geometry.
To find out more about Geely Auto visit www.global.geely.com
About Coscharis Motors
Coscharis Motors was established as a subsidiary of Coscharis Group, which is a
reputable wholly owned Nigerian conglomerate with interests in various sectors of the
economy which include Automobile, ICT, Logistics, Agriculture, Food & Beverages,
Properties, Health amongst others representing globally respected iconic auto brands in
Nigeria. The group has branches across Nigeria and in three West African countries. It
presently has automobile sales and service dealerships in all the six geo-political zones
in Nigeria with several outlets in Lagos alone, which is the commercial nerve of the
Nigerian economy.
With the intent to support the growth of the Nigerian automotive industry in Nigeria,
Coscharis Motors established its local Assembly Plant in 2014, commenced assembling
of vehicles and rolled out its first batch in November 2015.
For further information about Coscharis Group www.coscharisgroup.com
Abiona Babarinde
General Manager, Marketing and Corporate Communications
Coscharis Group
abionababarinde@coscharisgroup.net