Barely a month after receiving the COWLSO award, Coscharis Group has clinched one of the Top 50 Brands Awards 2016 held in Lagos recently. It emerged number one in the Conglomerate category with an aggregate of 54.3 on the Brand Strength Measurement (BMS) index. This was announced during the Top 50 Brands Award ceremony yesterday.
This category celebrates owners that have invested heavily on their companies to achieve the promise made and they are now generating value as a return in their different areas of business investment.
According to the organizers, “Every year at The Top 50 BRANDS Nigeria, we present a report on a year-long research to determine brands that have exemplified themselves, lived up to their promises and earned considerable value”.
General Manager Marketing & Corporate Communications, Abiona Babarinde, who received the award on behalf of Coscharis Group, said it was a reaffirmation of the company’s continuous efforts to expand its product portfolio towards catering to all relevant facet of the economy. “Coscharis is committed to ensuring that every household in Nigeria utilizes a product from its stable on the long run”.
“Winning the award is a testimony to Coscharis Group constant demonstration to deliver our brand promise of providing the highest quality standard of products and services across Nigeria; while ensuring the sustenance of our corporate values by operating with increasing profit and waxing stronger and bigger into the future,” he added. “It is also a reassurance of the strong brand equity we enjoy as well as our dedication in connecting with our stakeholders wherever we operate.”
Abiona added that Coscharis Group would continue to remain focused on strengthening its brand experience, especially by providing customers with access to global best products and services.
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